By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's hectic business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the sp… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other truths about modern-day B2B advertising and marketing. We review exactly how the buying journey is now entirely fragmented as well as the manner in which neighborhood building can assist marketers retake control of the… Read More